Jeffery Rudell is a graphic designer and crafter known both for his extraordinary one-of-a-kind paper creations and his easy-to-make online craft projects. As a contributor to craftstylish.com his articles and tutorials draw an audience of nearly half a million viewers a week.

In addition to his work as a professional crafter he is also an accomplished paper engineer who has undertaken commissions for Tiffany & Co., Elle Decor, Domino Magazine, Bride’s Magazine, Good Housekeeping Magazine, and The New York Botanical Garden, among other clients….

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Jess Chamberlain is the market editor for Sunset magazine (and a contributor for the HomeBySunset blog). She’s always on the hunt for innovative and thoughtfully-made products, inspiring homes and gardens, and creatives making the world a more beautiful place to live. Jess is most passionate about making sustainable choices the obvious ones and converting plastic-baggers into aspiring environmentalists. She also sometimes…

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Karri leads Marketing and Customer Development at Leadtail, a San Francisco Bay Area based company dedicated to helping small and medium sized businesses succeed with online marketing and advertising. In her role working directly with business owners and entrepreneurs, she specializes in helping businesses navigate the complex and cluttered world of content marketing, social media, and search engine optimization. Prior…

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Samantha Barsky is the owner and designer behind note•ify, an eco-friendly stationery company. She worked for 10 years in the San Francisco advertising scene as an art director for almost every shop in town and still does a bit of freelance work on the side to stay up-to-date with design trends….

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Alex Dethier is the marketing and business development arm of the Jennifer Vaughn Artist Agency, a boutique agency representing a group of 16 illustrators worldwide. Alex joined the agency in 2009, after a 10 year stretch working in corporate marketing for a Fortune 500 high tech company. Prior to that phase of his career, Alex worked as an art director in publishing and then went on to pursue web and interactive…

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Karrie Weaver is a San Francisco Bay Area based entrepreneur, scientist, and all-around crafty gal. She has operated her small business, Girl on the Rocks, for over 5 years during which time it has grown from the occasional craft show table to a thriving business with numerous wholesale accounts. Her work has been recognized by Ponoko as one of the Top Designer Showrooms of 2010, and her designs have been featured in “Sew Magazine”.

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Keith Cooper serves on the Board of Directors of California Lawyers for the Arts. Mr. Cooper is a civil litigation, business transaction and entertainment attorney who began practicing in January, 1995. His practice involves representing clients for business entity formation, capital acquisition, contract preparation and negotiation, intellectual property acquirement, protection and licensing. Mr. Cooper has helped clients raise…

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Ashley Jennings is co-founder of Checklet, a company that builds web applications dedicated to helping crafters and makers measure their shops and maximize their effectiveness. She has a passion for helping small business owners to be more strategic and savvy without losing precious time that could be spent creating and designing product…

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Stephen Fraser is co-founder of Spoonflower, the world’s first Internet-based custom fabric printing service and design community. Since its launch in 2008 Spoonflower has been featured in dozens of publications, including the New York Times, BBC, the Today Show, Bust Magazine, House Beautiful, Martha Stewart Weddings, and Make. Prior to Spoonflower, he provided marketing advice to Internet start-ups and, between 2002 and…

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Blakely Bass began the Residents Apparel Gallery (RAG SF) in 2002 with the intent of creating a sustainable community business model in San Francisco. This boutique and art gallery in the SF neighborhood of Hayes Valley exclusively carries over 100 California designers and artists that are required to both design and produce their work in California to remain on consignment in RAG. Blakely encourages the artist to display…

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Josh Judkins is Community Manager at Ponoko. Ponoko is the creator of Personal Factory, an online platform that allows people to turn digital design files into physical objects. These objects are made on-demand with digital fabrication technologies and produced at a facility closest to the object’s end destination. Over 100,000 user generated products have been made to date. Josh manages a dedicated support team, assisting customers with…

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David Knight, co-owner and founder of WorkshopSF, has been the man behind the curtain of Workshop since its inception in September 2009. David manages many of the behind-the-scenes aspects of Workshop, including licensing, legal issues, taxes, accounting, website, and operations (i.e., sweeping and mopping.) David has worked in retail promotions for record labels in Carrboro, NC and Los Angeles, CA, and…

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Caitlin Kuhwald gravitated to graphics at an early age and admits to joining Brownies solely for the craft supplies.

Having collected a BFA from California College of the Arts and an MFA from Pennsylvania Academy of the Fine Arts, she looped back to San Francisco to teach illustration at CCA….

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Jordan Kushins is the associate editor at Dwell. She very happily spends her days editing the magazine’s In the Modern World section, along with Design Finder and Finishing Touch, and recently launched a DIY column called Home Work on dwell.com as a means to share her love of creating crafty things.

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Hannah Knapp is the Senior Operations Manager for Flixster, Inc., a San Francisco-based company dedicated to connecting movie lovers with the movies and each other, through its two websites (Flixster.com and RottenTomatoes.com) and its mobile applications. During her five years there, her position has evolved from covering every aspect of the business side of the business to specifically managing the company finances and…

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Joshua Zerkel is a Certified Professional Organizer® and the founder of Custom Living Solutions, the San Francisco Bay Area’s top-rated productivity and organizing consultancy. A former graphic, web, and interface designer, Josh now puts his creativity to work by helping home office workers, entrepreneurs, solo service professionals and small businesses find easy ways to get control of their paper, space, information, time…

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Ferron is the Community Engagement Coordinator at SFMade, a non-profit corporation focused on building San Francisco’s economic base by developing the local manufacturing sector. SFMade’s mission is to build and support a vibrant manufacturing sector in San Francisco, that sustains companies producing locally-made products, encourages entrepreneurship and innovation, and creates employment opportunities for a…

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Christina Loff is the Lifestyle Category Manager at Wikia.com, where she generates fresh content and promotes creative communities focusing on photography, craft, food & drink, and much more. Prior to joining Wikia, she worked as a publicist and marketer at Chronicle Books for six years, diligently spreading the word about their amazing roster of lifestyle writers, including Jenny Hart, Amy Butler, and Bobbi Brown. Christina has also…

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Brittni Mehlhoff is the founder of papernstitch.com, a curated exhibition space dedicated to showcasing the work of talented artists and indie designers online. Currently, she splits her time between the exhibition site and as the editor of a handmade and diy blog also named Papernstitch, where she writes about small business, blogging, handmade and more….

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John Vegher is a veteran of 3d design. He became interested in digital creation while studying architecture at UC Berkeley and Columbia University. He went on to found the distinguished visual effects companies Pixel Liberation Front and Giant Killer Robots, working in virtually all aspects of digital effects production for major motion pictures. He won an Emmy for his work on the landmark miniseries Dreamkeeper in 2004.

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Cody Vrosh is a self-taught freelance illustrator and painter. His depictions of dark and whimsical companionships attempt to express the aspects of one’s personality that we typically hide from the world. With an emphasis on experimentation, his fine lines and chaotic ink patterns have graced such diverse surfaces as hand-cut burned wood and coffee-stained paper. For most of his work, he currently uses a process called Wood, Water and…

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Bob Silver is both a certified public account and a licensed tax attorney. After earning his law degree from Cleveland State University’s Marshall College of Law, Bob settled in Washington, D.C., where he practiced law in the Office of the General Counsel’s Corporate Tax Division of the IRS, before moving on to a position at the Federal Energy Regulatory Commission. Bob now spends his days on providing income tax services…

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Mita Patnaik is the co-founder of Vianza.com – a business platform to create wholesale storefronts for indie sellers + a social marketplace to connect them with indie retailers.

Burnt out from her career in management consulting in Silicon Valley, she decided to pursue her passion for design and started a sustainable textiles business. As she learned more about…

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Meghan Kennedy is the Community Manager at HP MagCloud, where she works with the site’s marketing and product teams on user acquisition in the small business sector. With an educational and professional background in product and graphic design, Meghan joined the HP MagCloud team shortly before the site’s private Beta launch in 2008. Since then she has helped users across a wide range of industries distribute their content in…

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Danni Hong is a graphic designer and blogger based in Orange County, California. She blogs daily at her lifestyle & inspiration blog oh, hello friend. Her blog & shop were started in 2008 and she has worked hard to create her brand over the past 3 years. Danni frequents the craft show scene, having sold at over 45 craft shows in LA & SF. Her published works include How Magazine, Real Simple Weddings, Somerset Studio, and…

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Brandon Levey is the founder, and self proclaimed thinkerupper, of Stitch Labs where he oversees many aspects of the business but his main focus is on coding and development. Stitch Labs in an online tool for small design and manufacturing businesses to manage contacts, products, sales, expenses, and files.

He started his career at Sandia National Laboratories where…

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Kelly Malone, a founder and creative genius behind Workshop, as well as the founder of The Indie Mart, has been a staple of the DIY scene in San Francisco for the last five years. Two years ago, recognizing the city’s desire to cultivate creativity and make things again, Kelly started Workshop, an affordable DIY school. She worked aggressively to grow Workshop to a schedule of over forty classes a month. She has worked these past two…

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Christina Amini is an Executive Editor at Chronicle Books, where she oversees the gift and stationery publishing (calendars, kits, journals, notecards, and other ancillary products) and leads their Art & Design group.

She started her publishing career in New York at HarperCollins, marketing children’s books and building websites for authors…

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Janette is a writer who loves sharing stories of good design with a good backstory. That’s why she helped found Storenvy.com, a free store builder and social marketplace for independent brands, and why she started the ethical fashion blog FashionLovesPeople.com in 2007. Because stories from small, independent artists are so much better than the ones she used to make up for big brands at her agency job! She runs a Storenvy…

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Lainya Magaña is an art writer, curator and CEO of A&O, the West Coast’s first marketing and public relations agency specifically devoted to the arts. As an independent curator, Lainya works with contemporary artists and galleries, orchestrating and promoting shows that highlight exceptional emerging and mid-career artists. She has curated for 111 Minna Gallery, White Walls, and Space 07. As a former gallery…

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Christiana Coop and her business partner and fellow ex-attorney, Aimee Lagos, brought Ferm Living to the US in 2007 and carry their full line of products at Ferm Living Shop. In 2008, they launched Hygge & West which features their own brand of wallpapers created by collaborating with some of their favorite artists and pattern makers. Christiana also does interior design consulting and writing.

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Kelly Lynn Jones is an artist and curator living in Oakland. She created Little Paper Planes in 2004. After graduating from art school, she wanted to create an online platform where she and her friends could sell the pieces they were making to help support their individual art careers. LPP was one of the first online stores offering artist editions….

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Jodi Warshaw heads up the Lifestyle category at Chronicle Books, acquiring lifestyle titles of all sorts, specializing in fashion, beauty, parenting, home décor, craft, and gardening. She’s especially interested in titles with a DIY slant and is always looking for the next big thing in craft. Her specialty is creating book-plus packages—books that include extras such as pattern sheets, stencils, embroidery tranfers, and more. She’s worked…

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Kelly Wilkinson straddles craft and journalism in her somewhat bipolar career. Her craft book Weekend Handmade will be released by STC Craft in the fall, and her projects have been featured in Design*Sponge, Sunset magazine, Readymade, Country Living and The Washington Post. She blogs here. On the non-crafty side, you can hear her reporting work on NPR and its San Francisco affiliate, KQED.

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Danielle Maveal, Etsy’s Seller Education Manager, works to help artists, crafters and makers make a creative living selling their work. She shares tips on Etsy’s blog, in Etsy Success (a biweekly newsletter), and hosts live workshops through Etsy’s online classrooms. Danielle’s focus is to encourage, motivate, and educate anyone running a small, independent businesses.

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Rena Tom is a retail strategist for creative business owners. She previously owned Rare Device, a boutique and art gallery with locations in New York and San Francisco that was renowned for its carefully edited collection of design objects, books and fashion, and for supporting small, innovative designers and artists whose work was not easily….

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Hunter Wimmer has more than a decade of experience in translating strategic business objectives into innovative, relevant visual solutions and serves as the Associate Director for the School of Graphic Design at the Academy of Art University. Previously, as Marketing Design Director for the influential firm IDEO, he broadened his scope of traditional Graphic Design, bringing a unique perspective on user-centered research and….

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Ted Hilliard has more than twenty years of financial accounting and cash flow management consulting experience in both the non‐profit and private sector. He received his Bachelorʹs degree in Economics from the University of California at Berkeley in 1992 and has taken extensive graduate courses in accounting and finance. Ted has been the managing consultant for Hilliard Management Group (HMG), www.hilliardmg.com for over….

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Marlo Miyashiro has been in the retail and wholesale handmade craft industries for over 20 years. She is a jeweler by trade, crafter of sewn things, teacher of techniques and mentor / arts business consultant for emerging artists. As owner of Marlo M. Jewelry Design, she has exhibited her handmade work at numerous national wholesale trade shows and has sold to over 200 galleries across the country and abroad. She is the current organizer for EtsyRAIN.com (an active community…

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Christine Schmidt, founder of Yellow Owl Workshop, uses both ancient and modern printmaking techniques to craft heirloom paper goods and gifts. Notable for her sophisticated yet playful aesthetic, Christine’s line is distributed internationally from small independent-owned boutiques to museum stores and large retailers. Her work has been featured by various media outlets, including Martha Stewart Weddings, The San Francisco Chronicle, Bust magazine, Dwell magazine, The Washington Post, and Design Sponge. She is also the author of…

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Shayna Kulik is a New York based designer, brand strategist and founder and editor of industry blog, PatternPulp. Over the past five years, Kulik has brought her unique perspective in market and design research, trend forecasting and brand strategy to companies including Apple, Bumble & Bumble, Heineken, Kate Spade, Nokia and Panasonic.

In 2009, Kulik founded Patternpulp, a forum dedicated to tracking…

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Jennifer Vaughn is an artist agent based in San Francisco. After working in the business for more than a decade, she launched her own agency in 2003. Since then, she has continued to build her brand while maintaining her philosophy of quality over quantity. Jennifer Vaughn Artist Agent has become a boutique agency representing a stable of award-winning illustrators incorporating styles as varied as the artists themselves. Together, she and her artists have worked with some of the most notable advertising agencies…

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Jaime Zollars paints pictures of imaginary people and places far away. She has created illustrations for children’s books, magazines, newspapers, ad campaigns, and gallery walls.

Jaime’s art has been recognized by a bunch of great publications and societies, including Taschen’s Illustration Now, American Illustration, The Society of Illustrators, Communication Arts, 3×3, Spectrum…

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After successful careers as both ad agency Art Director and Studio Owner/Graphic Designer, Cathe gravitated toward creative blogging. Inspiring others through design and crafting on her blog, JustSomethingIMade.com, her unique projects have been featured widely around the blogosphere. She has had projects featured in and is a regular collaborator with Country Living magazine. Her blog was recognized as Flea Market Style magazine’s Best Vintage Artist’s blog to follow….

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Grace Dobush is a writer, editor and crafter based in Cincinnati, where she’s a co-organizer of the indie craft show Crafty Supermarket. Her business book for part-time crafters, “Crafty Superstar: Make Crafts on the Side, Earn Extra Cash, and Basically Have It All,” was released in 2009 by North Light Books. An alumna of Kent State’s journalism school, Grace has written about craft, art and design for Hello Craft, HOW…

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Juggling an active Internet career with writing, speaking and consulting, Erin can be found daily at DesignForMankind.com, her art/design blog that was recently honored as one of the London Time’s top 50 design blogs in the world. She currently hosts a renovation column on HGTV.com where she catalogs her experiences as an impromptu interior designer. Erin’s work has been featured in Glamour, Lucky, Dwell, Readymade, Nylon…

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Genevieve Robertson is a photographer, writer and thinker. After many years in the restaurant publicity business she decided to take the road less traveled. Now she helps clients with creative and art-based business tell their own stories and embrace their uniqueness. She gives them an edge by showing them how to use social media and strategic marketing to their advantage. It is Genevieve’s belief that with dedication and creative thinking any artist can make a viable business from their talent.

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Shelly Kerry is an artist, designer, and motivator. Since 2006 she has been building her jewelry design business, em’s studio, and she wants to share all she’s learned. Shelly knows that building your own art or craft business can often feel lonely and overwhelming. Through Lightbox SF she provides the much needed support, encouragement, and skills allowing you to realize your dreams.

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Andrew Venell is a multimedia artist, graphic designer, and web programmer. His artworks, which range from videos, performances and collage to sculptural installations, have been displayed in galleries, museums and at new media festivals around the world. In his day job as a freelance designer and programmer Andrew works often with small businesses and independent artists, helping them to best showcase their…

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Hello! We’re Derek and Lauren, the owners of the Curiosity Shoppe and gallery in San Francisco, and creative directors of Pop-Up Magazine.

Smarts & Crafts is where we collect our obsessions, observations, projects, inspirations and discoveries.

When we’re not running the Shoppe, we keep busy learning…

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Lisa Congdon is a San Francisco-based illustrator and fine artist. Raised in both upstate New York and Northern California, she grew to love the trees and animals that surrounded her. That love is now expressed most intensely through her paintings and drawings. Lisa comes from a family of creative people and has been making things with her hands since she was a little girl, but she did not begin painting until she was 33 years old. Years later, it’s how she…

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Willo O’Brien has made a career out of creativity. Her illustrations and designs appear everywhere from the lovable Brizzly Twitter application bear mascot, to concert venue sites powered by Ticketfly, to the much loved rock squirrel adorning apparel in the product line she launched in 2007, WilloToons – where geek meets rock ‘n roll.

Her experience being a self-employed artist for almost a decade has made her passionate about empowering other creatives. Willo shares her expertise advising startups, coaching creative small business owners and speaking at events around the country.

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Meg Mateo Ilasco is a freelance creative (writer/designer/illustrator/stylist) in the San Francisco Bay Area. She is the author of several books including Craft, Inc., Creative, Inc. and Crafting a Meaningful Home, She is also the co-founder and creative director for Anthology, a new home and lifestyle print magazine.

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Oliver and Eleanor Wise are co-directors of The Present Group, an organization exploring new ways to support contemporary artists. For the past four years their art subscription project has enabled a community of subscribers to fund artists projects and receive limited edition artwork in return. They recently began a web hosting service that funds artist grants and invites hostees to nominate and vote on the grant recipients. In 2011 they will debut Art Micro-Patronage, an online exhibition space that encourages visitors to become micro-patrons of the arts.

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Jenny HartBefore launching Sublime Stitching, Hart first received international attention for her fine art and portraits in embroidery which have been exhibited and published throughout Europe, South America, Mexico, and Japan. Her work has been featured in publications that include SPIN, Real Simple, Rolling Stone, Vogue (Italy) BUST, ReadyMade, The New York Times, Entrepreneur, The Wall Street Journal and many others.

Hart’s hand-embroidered portraits are included in many private and public collections that include Carrie Fisher, Laura Dern, comedian Tracey Ullman and Elizabeth Taylor. Jenny’s embroidery work has also appeared on the cover for…

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kevinKevin Clarke is an insect artist and biologist who owns and operates Bug Under Glass, the first and only Green Certified insect display business in the country. His lifelong passion and concern for the insects (especially ants) influenced him to pursue a Master’s degree in Conservation Biology and publish a scientific paper on insect conservation. His business endeavors are also focused on conservation and insect education. [...]

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In 2005, on a whim, Diane Gilleland started a podcast called CraftyPod. Since then, that podcast has spawned a companion blog, several ebooks, and a print book, along with many teaching and speaking engagements. Today, Diane works from home in Portland, OR as a craft designer and independent publisher.

Diane’s work has appeared in CRAFT, CraftStylish, Sew News, and in numerous craft books. Her first book, Kanzashi In Bloom, is available through Watson-Guptill. Visit her online at www.craftypod.com.

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