Karri leads Marketing and Customer Development at Leadtail, a San Francisco Bay Area based company dedicated to helping small and medium sized businesses succeed with online marketing and advertising.  In her role working directly with business owners and entrepreneurs, she specializes in helping businesses navigate the complex and cluttered world of content marketing, social media, and search engine optimization.  Prior to Leadtail, Karri led product teams at notable social media startups including Friendster and Technorati.