You want to make money, but to do that you have to get the word out. But it takes money to hire a publicist. So what to do on a shoestring budget? You get clever, that’s what.
The fact is, people want to be delighted, not annoyed, and you’re not going to win anyone’s favor by making anonymous email blasts.

And going by the idea that being engaging is the best way to engage people, Jessie Oleson–founder of CakeSpy.com, promotes the idea that by having fun with your marketing, you can not only make it fun for your customers too, but translate it into sales. For reals–this is a girl who has created a following through street art projects, old-school snail mail and renegade cake parties.

Join this panel discussion on the subject of guerilla marketing and leave refreshed and full of ideas for fun ways to make it happen with various creative business owners in the area!